NEXUS WAYS
01PILLAR 01Business Strategy

Find where revenue leaks. Fix what moves it first.

We diagnose the go-to-market system behind your revenue (ICP, positioning, channels, funnel and KPIs) and turn it into a 90-day roadmap your team can execute.

GTM radar: current position against the 90-day target across ICP, positioning, channels, funnel and KPIs GTM RADARTODAY → DAY 90 ICPPOSITIONINGCHANNELSFUNNELKPIs TODAY90-DAY TARGET
What a growth diagnostic looks at
ICPPositioningMessagingChannel StrategyFunnelPricingSales ProcessKPIsRetentionOutboundPartnerships
B2B SaaSAI SaaSAI StartupsPropTechFinTechLogisticsEnterprise Software
The Problem

Most growth problems are positioning problems in disguise.

A pattern we see often: a company adds channels, tools and headcount while the underlying go-to-market logic stays unclear. The result is more activity, not more revenue.

Most market failures are positioning failures dressed as execution failures. The fix is upstream.

More channelsThe right channel first
More leadsThe right ICP
A longer feature listA sharper message
Activity reportsKPIs that drive decisions
A list of ideasA 90-day plan with owners
Engagements

Diagnose. Plan. Advise.

Fixed fee, scoped per company. Most clients start with the diagnostic; its findings show whether the full roadmap is needed.

Starter

GTM Diagnostic

A short, sharp review of your go-to-market: where revenue leaks, what the bottleneck is and what would move results in the next 90 days.

DiagnosticFixed fee · scoped per company
Best forTeams that sense growth is stuck but cannot yet name the cause.
Start with the diagnostic →
    INCLUDES
  • Business review
  • ICP review
  • Positioning review
  • Funnel review
  • Competitor snapshot
  • Quick-win identification
  • Executive summary
  • Written report, recorded walkthrough and review call
ProfessionalCore engagement

GTM Audit & 90-Day Growth Roadmap

A decision framework and a growth system: everything in the diagnostic, plus the redesign and the plan your team will execute.

RoadmapFixed fee · scoped per company
Best forCompanies ready to commit to a focused growth plan.
Request a proposal →
    INCLUDES
  • Everything in the diagnostic
  • ICP redesign
  • Messaging framework
  • Channel prioritisation
  • Funnel optimisation
  • KPI structure
  • Growth priorities
  • 90-day plan with owners
Executive

Monthly Growth Advisory

Senior, scope-controlled advisory alongside your leadership team. Strategy and review, not day-to-day execution.

AdvisoryFixed fee · scoped per company
Best forLeadership teams executing a roadmap who want a senior sparring partner.
Request a proposal →
    INCLUDES
  • Monthly strategy review
  • KPI review
  • Funnel review
  • Leadership sessions
  • Roadmap adjustments
  • Limited asynchronous support

Every engagement is quoted as a fixed fee after a short scoping call and confirmed in a one-page engagement outline before work begins.

The 90-Day Roadmap

Four decisions, sequenced over 90 days.

Which channel comes first, which KPI must move, what happens in each 30-day block and what stops. Scroll to move through the plan.

DAYS 0–30 · Focus

Lock the ICP and the message, and stop what does not work.

  • Confirm the ICP and the buying committee
  • Rewrite the core messaging
  • Choose one priority channel
  • Stop low-yield activity
  • Set baseline KPIs
KPI focus: Baseline set
DAYS 31–60 · Build

Rebuild the funnel around the priority channel and instrument it.

  • Funnel stages and conversion targets
  • Sales process and qualification
  • Assets for the priority channel
  • CRM and reporting structure
  • Weekly KPI review
KPI focus: Pipeline quality
DAYS 61–90 · Scale

Double down on what converts and plan the next quarter.

  • Review conversion by stage
  • Reallocate effort to what works
  • Test a secondary channel
  • Pricing and packaging review
  • Next-quarter roadmap
KPI focus: Repeatable motion
Who We Work With

Where go-to-market decides the pace.

We accept a limited number of engagements each quarter. Fit is evaluated on structural alignment, not intent or budget alone.

01

B2B SaaS and AI SaaS

Measurable funnels and clear unit economics, with a go-to-market that has to scale beyond founder-led sales.

02

AI startups

Strong technology looking for a defined buyer, a repeatable use case and a pricing model that holds.

03

PropTech and FinTech

Longer, trust-driven sales cycles where positioning and partner strategy decide the pace.

04

Established B2B companies

Revenue at a plateau, where more activity no longer produces more growth.

FAQ

Frequently asked questions.

Do you run the campaigns for us?

No. This is an advisory engagement. Execution stays with your team, or with our Digital Engine if you want support with website, content, CRM or campaigns.

What do we receive from the diagnostic?

An executive summary of findings, the bottlenecks ranked by impact, quick wins, a written report, a recorded walkthrough and a review call.

How is the monthly advisory scoped?

Each month includes a defined set of reviews and sessions agreed in advance. It is advisory, not unlimited support and not day-to-day execution.

Which markets do you cover?

Primarily the United States, Canada, the United Kingdom, Europe and the Middle East, for B2B, SaaS and AI companies.

Start a Conversation

Find the bottleneck before you add more activity.

Start with a 30-minute call. We map where revenue leaks today and whether a diagnostic, a full roadmap or advisory makes sense.

Request a growth review

Share your stage, your main growth channel and what is not working. We reply within two business days.