NEXUS WAYS
02PILLAR 02Digital Engine

A website built to convert, not to impress.

Conversion-focused websites and e-commerce stores, mobile-first and fully tracked from day one. Delivered on a committed date, with the domain, hosting and content registered in your name.

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A website and its mobile version assembling section by section, with the call to action highlighted and tracking active BUILD · DESKTOP + MOBILETRACKING ON MOBILE FIRSTDOMAIN IN YOUR NAME
What the system covers
WebflowWordPressShopifyWooCommerceConversion DesignLanding PagesCore Web VitalsLead CaptureA/B TestingProduct SEO
FigmaGA4Google Tag ManagerMeta PixelHotjarStripeHubSpotWhatsApp BusinessSearch Console
The Problem This Solves

Visitors arrive, wait and leave.

Most websites lose visitors for ordinary reasons: slow pages, a poor mobile experience, no clear next step and no data on where people drop off. Each one is fixable at the build stage.

Select a symptom to see how we address it.

Engagement Levels

Three builds. One delivery standard.

Every build is mobile-first, fully tracked and delivered on a committed date. The level depends on what the site has to do.

W1 · Corporate

Business Web Presence

A clean, professional corporate website: mobile-first, search-ready and fully tracked, for businesses that need a credible digital presence.

Project3–4 weeks · 30-day support
Best forSMEs and startups that need a credible presence quickly.
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    INCLUDES
  • 5–8 pages: home, about, services, contact and custom pages
  • Webflow or WordPress, tested at every breakpoint
  • Search setup: meta tags, sitemap, robots.txt, Open Graph
  • Contact form and WhatsApp button
  • GA4 and Meta Pixel through Tag Manager
  • 30 days of support and one revision round
  • Handover document for updating content yourself
W2 · ConversionRecommended

Conversion Website

Everything in W1, plus conversion-focused landing pages, heatmaps, lead automation and an A/B testing framework. For businesses where conversion has direct revenue impact.

Project4–6 weeks · 60-day support
Best forEstablished businesses where each additional conversion has real value.
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    INCLUDES
  • Everything in Business Web Presence
  • Dedicated landing pages per service or product
  • Core Web Vitals optimised and passing
  • Heatmaps and GA4 conversion events
  • Lead automation: form to email and WhatsApp alert
  • A/B testing framework for headline, call to action and layout
  • 60 days of support and two revision rounds
W3 · E-commerce

Full Store Build

A complete Shopify or WooCommerce store with multi-market payments, inventory management, product SEO, mobile checkout and email automation. Built to transact from day one.

Project5–8 weeks · Three-month support
Best forBrands ready to sell online across one or more markets.
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    INCLUDES
  • Complete Shopify or WooCommerce store
  • Stripe and regional payment gateways
  • Inventory management and order tracking
  • Product SEO: schema, rich results, optimised titles
  • Streamlined mobile checkout
  • Email automation: confirmation, abandoned cart, welcome
  • Three months of post-launch support and fixes
Deliverables Comparison

What each build includes.

Select a level to highlight it. Scope is confirmed in writing before work begins.

DeliverableW1CorporateW2ConversionW3E-commerceCadence
Pages5–88+Full storeDefined at brief
Mobile-first design✓✓✓Every build
Core Web VitalsBasicFullFullTested before launch
GA4 and Meta Pixel✓✓✓Day one
Lead capture automation—✓✓Ongoing
Heatmaps—✓✓Ongoing
A/B testing framework—✓✓Ready at launch
Payment gateways——Multi-marketTested before launch
Inventory and orders——✓Ongoing
Email automation——Cart + confirmationAutomated
Post-launch support30 days60 days3 monthsFrom launch
When Results Appear

Brief to launch in about thirty days.

A typical W1 or W2 timeline; stores take longer. Nothing is built without approved content, and no code is written before the design is signed off.

  1. Days 1–3

    Brief and structure

    Objectives, sitemap and brand assets confirmed in writing.

  2. Days 4–10

    Design and mockup

    A full mockup with real brand assets. Development starts only after sign-off.

  3. Days 11–25

    Development

    Built mobile-first, with analytics, tags, forms and WhatsApp live on staging.

  4. Days 26–28

    Quality assurance

    Speed, browsers, devices, every form and every payment flow tested.

  5. Days 29–30

    Launch and handover

    DNS and SSL, Search Console submission, training video and handover document.

How We Engage

No code before sign-off.

The same structure for every engagement, adapted to scope and never abbreviated. Strategy is confirmed before execution begins.

STEP 01

Discovery & Brief

A kickoff on objectives, audience, competitors and tone, then the sitemap and page structure, before any design begins.

STEP 02

Wireframe & Mockup

Layout first, then a full interface mockup with real brand assets. No coding before visual sign-off.

STEP 03

Development

Built in Webflow, WordPress or Shopify, mobile before desktop, with every integration and all content in place.

STEP 04

QA & Testing

Speed, cross-browser and device testing, and every form, button and payment flow checked before delivery.

STEP 05

Launch & Handover

Live launch, SSL verified, Search Console submitted, plus a training video and handover document.

STEP 06

Post-Launch Support

Fixes within the support window, revision rounds by level and a response within one business day.

Build Standards

Six standards on every build.

The same standards apply to every project, whatever the level. They are not adjusted by budget.

01

Mobile performance

Core Web Vitals optimised and tested on mobile before launch, because search engines index mobile first.

02

Responsive on every device

Tested on iPhone, Android and tablet across all breakpoints.

03

Secure from day one

SSL, secure forms and correctly configured robots and sitemap on every site.

04

Delivered on the committed date

The timeline is agreed in writing, and scope changes need written approval.

05

Yours from the start

Domain and hosting registered to you, with full handover documentation.

06

Every element earns its place

Each section serves a lead, a conversion or a trust signal. Anything else is removed.

Build philosophy

Every element on every page must serve a commercial objective: a lead, a conversion, or a trust signal that moves toward one. If a section has no measurable purpose, it is removed. We build websites that work, not websites that only look good in screenshots.

FAQ

Frequently asked questions.

Which platform will you use?

Webflow or WordPress for corporate and conversion websites, and Shopify or WooCommerce for stores. The choice depends on who will update the site and how it needs to scale.

Who owns the domain, hosting and content?

You do. Everything is registered in your name, and you receive full handover documentation and training to update the site yourself.

Can the site connect to our CRM and campaigns?

Yes. Analytics, tags, forms and lead routing are part of every build, and the site can be connected to your CRM or to our Paid Ads and AI Infrastructure systems.

What happens after launch?

Each level includes a post-launch support window for fixes and revisions. Ongoing optimisation can continue through our SEO or Paid Ads systems.

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Start with the right build.

W1 for a professional presence, W2 where conversion matters and W3 for selling online. Every build ships mobile-first, fully tracked and on a committed date.

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