A structured editorial system across LinkedIn, Instagram and YouTube: planned in advance, produced to a consistent standard and published on a cadence your audience can rely on.
Editorial StrategyLinkedIn Thought LeadershipInstagramReelsCarouselsYouTube ScriptsBrand Tone GuideCommunity ManagementSeasonal CampaignsAnalytics
LinkedInInstagramFacebookYouTubeFigmaCanvaMeta Business SuiteNotion
The Problem This Solves
Inconsistent content does more than underperform.
It signals instability to both algorithms and audiences. The fix is not more posts but a system: defined pillars, a consistent visual standard, a mix that earns attention and a monthly review of what works.
Select a symptom to see how we address it.
Engagement Levels
Three levels. From presence to omnichannel.
C1 establishes a consistent, professional presence. C2 builds audience and inbound enquiries. C3 makes content a primary growth channel. All begin with a brand tone guide.
C1 · Foundation
Content Foundation
Eight monthly posts across LinkedIn and Instagram, designed, written and scheduled. The baseline content system for a consistent, on-brand presence.
MonthlyThree-month minimum
Best forBusinesses that need a consistent, professional presence without an in-house team.
Eight YouTube scripts a month, built for retention and search
Four seasonal campaign themes a year
Creator and micro-influencer coordination
Monthly competitor content analysis
Monthly strategy and calendar review session
Deliverables Comparison
What each level includes.
Select a level to highlight it. Scope is confirmed in writing before work begins.
Deliverable
C1Foundation
C2Growth
C3Omnichannel
Cadence
Monthly posts
8
16–20
20+
Monthly
Platforms
Instagram + LinkedIn
+ Facebook
+ YouTube
Per level
Reels
—
4 / month
4+ / month
Monthly
Carousels
—
4 / month
4+ / month
Monthly
YouTube scripts
—
—
8 / month
Monthly
Engagement management
—
Comments + messages
Comments + messages
Business hours
LinkedIn thought leadership
—
✓
✓
Ongoing
Seasonal campaigns
—
—
4 a year
Quarterly
Creator coordination
—
—
✓
As planned
Competitor content analysis
—
—
✓
Monthly
Brand tone guide
✓
✓
✓
Once at start
Strategy call
—
Bi-weekly
Monthly session
Per level
When Results Appear
Consistency first. Authority follows.
Content compounds like search: the first month sets the baseline, and authority builds from there. Engagement targets are agreed against that baseline.
Week 1
Foundation
Brand tone guide, content pillars and competitor review complete.
Month 1
Presence
Full calendar live, visual consistency across platforms and the engagement baseline documented.
Months 2–3
Momentum
Engagement improving from the baseline and LinkedIn authority building.
Month 3+
Review
Results measured against the engagement targets agreed at the start.
Month 6+
Compounding
Content becomes a sustainable inbound channel, each month building on the last.
How We Engage
Planned, produced, published, reviewed.
The same structure for every engagement, adapted to scope and never abbreviated. Strategy is confirmed before execution begins.
STEP 01
Strategy & Onboarding
Content pillars, audience, tone and objectives, the brand tone guide and a competitor review. Done once, at the start.
STEP 02
Monthly Planning
The calendar for the coming month, every post with a topic, format and objective, approved by your team.
STEP 03
Content Production
Captions in the brand tone, visuals by our design team, both reviewed together before approval.
STEP 04
Publishing
Posts published on a platform-specific schedule, with comments and messages answered at C2 and C3.
STEP 05
Engagement
Replies within the agreed response time and escalation to your team where needed.
STEP 06
Monthly Report
Reach, engagement and growth, the top and bottom posts and why, and the next month adjusted on the data.
What We Measure
What content is measured on.
Targets for each metric are set against your own baseline and agreed in writing at the start, rather than promised in advance.
01
Engagement rate
How much of the audience interacts with content, tracked per platform against the baseline.
02
Follower growth
Monthly growth in the audience that matters, not vanity numbers.
03
LinkedIn impressions
Reach among B2B decision-makers in your sector.
04
Response time
How quickly comments and messages are answered at C2 and C3.
05
Profile visits
Interest generated by content, measured at the profile.
06
Inbound enquiries
Messages and leads that start from content.
✓
Performance commitment
Engagement and growth targets are set against your own month-one baseline and agreed in writing, rather than promised as industry averages. Every monthly report measures against them and shows what will change next.
Content Strategy
Authority before the ask.
Most businesses post almost entirely promotional content, and engagement reflects it. Our mix mirrors how buyers build trust before a decision: value first, the ask last.
40% · Builds trust
Value
Practical guides, common mistakes, educational threads and useful frameworks for your buyers.
30% · Builds credibility
Proof
Case studies, client outcomes shared with permission, before-and-after work and expert perspective.
20% · Builds relationship
Brand
Behind the scenes, the team, how you work and what the company stands for.
10% · Generates enquiries
Action
Invitations to talk, offers and posts with a clear call to action.
FAQ
Frequently asked questions.
Do we approve content before it is published?
Yes. The full calendar is approved each month, and every post is reviewed as visual and caption together before it goes live.
Who creates the visuals?
Our design team, working from the brand tone guide created at onboarding, so every post meets the same visual standard.
Do you write in our voice?
Yes. The brand tone guide defines how you speak, and every caption is written to it. Thought leadership on LinkedIn is developed with you, from your own views.
Which languages do you produce content in?
English, Turkish and Arabic, written for each audience rather than translated.
C1 is for businesses that need a consistent, professional presence; C2 is for those ready to build an audience and inbound enquiries. Both begin with a brand tone guide.